I think it’s our lower self, our ego that tells us we must have “the best” and the latest everything. The professional public relations people and the Devil ply on that part of us until we “know” the most expensive everything is better than the less costly version and we “need” it. Our needs and our wants are two different things yet we convince ourselves and find excuses to lie to ourselves, and anyone who dares to question our logic, that we really need whatever we want. It’s no wonder so many people are in debt.
It’s time we used our brains and changed our patterns. It would help if there were classes to teach us how to recognize our lower self, but I doubt that will become mainstream. Thankfully there are some spiritual, religious and self-help groups that point us in that direction. Take a chance; look into some teaching that includes Knowledge of your lower soul.